Finding beauty in the balance. Urban Plains had a goal to become a destination neighborhood in the booming Fargo/Moorhead area on the border of North Dakota and Minnesota. The problem, it didn't really exist yet. So, brilliant design/creative director Ken Zakovich and I, along with the Flint team, helped UP uncover a vibrant brand fit for a Midwestern daydream. Meet Urban Plains.
Picked up a Show Pin for the work. And then, we did the website. But you've seen enough. Unless you haven't, then go ahead and check it out: https://urbanplains.com/.
Lot of great work from good friends at Flint here including Jen Halvorson, Megan, Allison Schwark, and many more.